MIDO Watches

MIDO is recognised for its commitment to precision and timeless design, offering watches that blend technical innovation with classic aesthetics. The brand is known for creating reliable timepieces that suit both everyday wear and special occasions, appealing to those who appreciate understated elegance and Swiss craftsmanship.

Brand History

MIDO was founded in 1918 by Georges Schaeren in Switzerland. From its early days, the brand focused on producing watches that combined functionality with style, aiming to meet the needs of a modern and active clientele. MIDO quickly gained a reputation for durability and water resistance, introducing models that were ahead of their time in terms of engineering.

Throughout its history, MIDO has been associated with innovation in watchmaking, including the development of self-winding movements and the use of advanced materials. The brand continues to uphold its tradition of precision and design, maintaining its place as a respected name in the Swiss watch industry.