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Steve Aoki is an American electro house musician, record producer, DJ, and music executive. Aoki has performed all over the world, at different events and different clubs, and has millions of fans all over the planet. He has now teamed up with Diese
International clothing, jewellery and watch brand Diesel have released a range of seven smartwatches which stand out from the crowd. The new collection is designed to be bold, big and rebellious, an ethos that the brand has had since it was establis

Diesel Watches

Authorised retailer for Diesel Watches. There's something strangely satisfying about finding a great pair of jeans and then finding a quality watch made by the same company. With unique yet stylish designs, Diesel watches appeal to a wide variety of personalities and styles. Diesel teamed up with Fossil to ensure that their standards for watches are as high as the they are for their fashion collections.

Brand History

Renzo Russo founded Diesel in 1978 by Adriano Goldchmied, who hired him as a production technician a few years earlier. Russo brought out Goldchmied's stake in 1985 and experimented with some crazy ideas, living by the ethos that he'd rather fail big than flounder along. Diesel became a massive success via a mix of innovative ideas and a marketing campaign that poked fun the cheesy advertising that its customers had grown up with. In 1999 Diesel teamed up with Fossil to launch the Timeframe Collection. Since releasing the first range of watches, Diesel have pushed the envelope with adventurous designs like the Diesel Mothership Watch which stand out amongst the crowd.

Creativity and Imagination

Diesel have always been well renowned for being an incredibly creative brand and their watch collections feature all of the personality you would expect from Diesel. The design of the watches is incredibly imaginative and not only do the watches stand out, but they will make you stand out when you wear them. Watches like the Diesel Super Bad Ass and the Diesel Mr Daddy 2.0 will appeal to people who like their watches big and bold. While the Diesel Ladies Stainless Steel DZ5418 is a little more subtle but features a creative design that stands out amongst the crowd.

Something For Everyone

Diesel watches come in all shapes, sizes and prices. Whether you want something bold to make an impact or something subtle and stylish there is something for you. Whether you want to splash out on top of the range technology or you want quality without breaking the bank Diesel have something for you! With such a diverse range it is worth taking the time to check through the collection because you will almost certainly find what you are looking for.

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