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History of Hype
Established in 2011, the Hype brand was born, also known as ‘Just
Hype’. A self-funded project, designing printed clothing and fashion
accessories. The big break came when they won a T-Shirt printing
competition, which consequently led to their first batch selling out in
a matter of hours! With their use of social media and networking the
brand grew quickly and developed into a company that had
expanded past its original single room foundation! Within a matter
of months, Hype had started to evolve into one of the most
recognizable brands in the UK, based in the heart of the midlands in
Leicester, with a flagship store opening in London in 2013, and in
Taiwan in 2016 too.
The premise of the Hype brand all began with a simple piece of
typography over a floral print on a t-shirt, which has been
represented in Hype watches too! As a brand, Hype has come a long
way from just creating T-Shirts, with menswear, womenswear and
kidswear all available now, with a whole range of different clothing
and accessories now available for their lifestyle ranges, as well as
Hype watches too.
Hype watches have been designed with the bold in mind, their
collection full of life and colour. These watches offer a comfortable
and durable rubber, silicone strap providing that additional level of
protection from everyday wear, and a bit more longevity after
wearing for a long period! Lightweight and easy to read, Hype
watches have a whole range of selling points making it one of the
best brands at its price points for younger people.